VILA GALÉ WEAR

VG Wear, a New 100% Portuguese Brand, Launches Its First Collection Designed by Ana Menezes

Vila Galé has just launched Vila Galé Wear, the group’s new clothing brand, debuting with a capsule collection designed by Ana Menezes. Entirely developed in Portugal, the collection is now available at the brand’s first physical store, located at the Vila Galé Marina Hotel.

Created exclusively for Vila Galé, the collection features clothing and accessories for both men and women, designed to reflect the identity of the hotel brand. The concept is based on creating a timeless wardrobe that combines contemporary lines, functionality and naturally sourced materials. The entire collection is produced using natural and organic fabrics, as well as natural accessories, from buttons to labels.

“With this collection, our aim was to leave guests with the feeling of being on holiday, even after they have left a Vila Galé hotel. To achieve this, we created light, fresh and relaxed silhouettes that embody the spirit of summer. The pieces feature a minimalist cut, combining the many colours and shades of the seas and oceans in a geometric way, adding a distinctive twist to more classic designs,” explains designer Ana Menezes.

Vila Galé Wear’s distribution strategy focuses on staying close to its customers and the hospitality sector. In addition to the store at the Vila Galé Marina Hotel, the collection is available through pop-up displays installed in most of the group’s hotels across Portugal and Spain.

The collection can also be explored online through the official Vila Galé Wear website, where visitors can discover the details of each piece. At this stage, the platform functions as a digital catalogue and does not yet offer direct online purchases. The brand’s latest news can also be followed on its official Instagram page.